Six Steps to Conducting an Online Survey

The level of anonymity that the Internet affords creates the perfect setting to ask your customers what they think about your company, product or service. An online survey can provide customers with their true opinions, while also enabling them to share ideas and opinions with your company in a safe and secure space. The best way to set up an online survey is easy when you follow these 6 steps to guide you in the process.

1. Choose Your Research Goals Before you can start your research, you will have to create a clear image in your head of the expected outcome. Do you require feedback about a product or service? Do you need information searching for of a general nature or extremely specific? Do you have a specific group of people in mind or will you be sending out surveys to the general public? The answers to these questions will help you decide on the best way to market your survey.

2. Create a List of Questions
There are numerous types of questions that could be utilized in surveys including open-ended questions, closed, matrix table-based questions, and single- or multi-response questions. Most people who take part in surveys prefer short multiple-choice questions. When writing the questions, keep the language very simple and avoid ambiguity and double negations. One benefit of conducting surveys online is the fact that the participants do not have to answer questions that aren't relevant to them. Based on their answers certain questions can be omitted.

3. Invite Participants
There are many ways to ask participants to take part on your survey online. The people you would like to take part in your survey will assist you choose the most effective method of contact. You can email to your subscriber list, post your survey on Facebook or design an image that could be displayed on other websites should you'd like to reach a larger audience.

4. Gather Your Responses
It is essential that you assign an unique number to each participant so that you can be sure that they only participate in your survey only once. It is simple to do using an online survey tool to create your survey. In some cases you can boost the rate of response by offering a reward to the participant such as, for instance it is possible to offer an item of value, the possibility of winning something from a lottery, a donation for charity a points accumulation system that allows participants to save points that could be exchanged for gifts. Another way to increase the response rate of your survey is to promise to communicate the results with your participants.

5. Analyse the Results
In online surveys, all data is stored automatically, so you can start looking over the results right away. In the majority of cases, you can already see preliminary results even though the survey is open. Online survey tools allow you to produce visual representations of results in tables and graphs. You can also print out the data in the form of a spreadsheet, which can then be used for further analysis.

6. Write a report
The last step to conduct online surveys is to create an account of your findings. A successful survey will give answers to any questions you had about your business, product or service. Online surveys can be used to measure customer satisfaction, get feedback on products or services, and to reveal key influencers.

The procedure for conducting surveys online can be easy and inexpensive. Smart-Survey's software for questionnaires can offer all the tools required to assist you in constructing your survey. Most businesses' needs can be met with simple and brief online surveys that focus on a specific group of customers. Results, however the other hand, are priceless since they allow you make crucial decisions about your business.

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